LAS VEGAS — Lawyers for the former U.C.L.A. basketball star Ed O’Bannon filed a class-action lawsuit against the N.C.A.A. on Tuesday, claiming former athletes should be compensated for the use of their images and likenesses in television advertisements, video games and apparel.
The lawsuit, which did not include a dollar amount sought, will bring into focus how the N.C.A.A. handles player images, especially after players leave college and are no longer bound by N.C.A.A. rules, and its vast licensing deals, which are estimated at about $4 billion. None of that money goes to the former players whose images, jersey numbers and likenesses are used.
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