Dr. Boyce Watkins of Syracuse University speaks with Free on Power 105.1 about Financial Lovemaking. Click here to listen to the interview!
Wednesday, July 22, 2009
Your Black Sports: The NCAA Finally Gets Sued
LAS VEGAS — Lawyers for the former U.C.L.A. basketball star Ed O’Bannon filed a class-action lawsuit against the N.C.A.A. on Tuesday, claiming former athletes should be compensated for the use of their images and likenesses in television advertisements, video games and apparel.
The lawsuit, which did not include a dollar amount sought, will bring into focus how the N.C.A.A. handles player images, especially after players leave college and are no longer bound by N.C.A.A. rules, and its vast licensing deals, which are estimated at about $4 billion. None of that money goes to the former players whose images, jersey numbers and likenesses are used.
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